We’ve just returned from Seamless Middle East 2025. As ever, the event proved to be a reliable barometer of market sentiment—and this year, the winds are shifting.

What hasn't changed?

Even as Way4 powers some of the region’s largest institutions—Network International, National Bank of Oman, areeba, Commercial Bank—interest in migrating to our platform continues to climb. Banks are seeking flexibility, scale, and resilience in a world that now expects real-time everything. Card issuing, merchant acquiring, and fiat digital wallets remain firmly on the agenda—and our clients continue to choose the platform best suited for the decade ahead, not the decade behind.

What's new?

Crypto is no longer an aside; it’s at the table. This year, the conversation shifted markedly—from curiosity to implementation. We saw a sharp rise in demand for cryptocards and cryptowallets, not just from startups, but also from central banks and Tier 1s. Fortunately, OpenWay is not caught off guard. We’ve already implemented projects with crypto exchanges and CBDC (central bank digital currencies) alike. Whether your bank, processor or fintech startup is exploring tokenization, stablecoin integration, or CBDC issuance—we’ve likely been there already. The digital payments race is no longer about catching up. It’s about building the infrastructure that lets you accelerate—safely, and at scale.

The OpenWay team was on the groundHans V., Maria Vin, Alexander Tikhomirov, and Olena Bilenkaand very much in the conversation.

If you weren’t in the room, let’s connect now.