Italy is already home to major fintech and payments players. Yet as a market, its broader fintech potential still looks underestimated.

As one of the Eurozone’s largest economies, Italy combines scale, high digital adoption, a sophisticated banking sector, a strong SME base, and a continuing shift from cash to digital payments.

For banks, payment processors, acquirers, PSPs and ambitious fintech players, Italy raises a practical growth question:

Where can market scale, digital adoption and payment modernization translate into profitable digital payments growth?

At Money20/20 Europe, OpenWay will join the ItaliaFintech panel “Italy: Europe’s Untapped Fintech Opportunity” to discuss what financial institutions, payment players and fintech innovators should understand about the Italian market.

The panel brings together perspectives from central banking, legal and regulatory advisory, fintech ecosystem leadership, and payments technology.

Maria Vin, Head of Strategy & Market Intelligence at OpenWay, will contribute OpenWay’s view from working across global payments markets, where banks, processors, fintechs and payment players connect strategy with infrastructure, technology migration, product readiness and commercial growth.

The discussion will explore where demand is strongest, which segments remain structurally under-served, what blocks faster scaling, and what kind of technology and execution model is needed to turn fintech opportunity into market impact.

The panel will feature:

Fabrizio Zennaro, Advisor, Payments and Market Infrastructures, Banca d’Italia – Eurosistema
Alessandro Portolano, Partner and Head of Advisory, Chiomenti; Chairman, ItaliaFintech
Maria Vin, Head of Strategy & Market Intelligence, OpenWay
Alessandro E. Hatami, Senior Advisor, ItaliaFintech; Managing Partner, Pacemakers.io, moderator

ITA Pavilion, Hall 1A100, RAI Amsterdam
Tuesday, 2 June 2026
15:30–16:15

If you are attending Money20/20 Europe and looking at digital payments growth opportunities in Europe, join the discussion.