Way4 is different.
It’s a truly channel-agnostic platform, purpose-built to handle any transaction: across any channel, using any payment method. Whether it’s card or token, mobile or kiosk, tap or recurring—if it’s a payment, it runs seamlessly on Way4.
Unified logic across all channels
With Way4, all acquiring channels—physical, digital, embedded—operate on the same core logic. This includes:
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Unified scenarios: one-time, recurring, tokenized, corporate, and consumer payments
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Value-added services: loyalty programs, scoring, payment orchestration, promotions
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Operational rules: fraud prevention, pricing and limits, reconciliation, reporting, and dashboards
A single update applies instantly across all merchant touchpoints.
No duplication. No delays.
Built for every vertical
Way4 already powers omnichannel business models across diverse industries and merchant segments—not just in theory, but in production.
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Tier-1 retailers & marketplaces: tokenization, loyalty wallets, split shipment
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E-commerce: payment facilitators, checkout flows, currency pricing
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Mobility: invisible payments, account updater
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Transit & fleet: NFC, transaction aggregation, behavior analysis
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Travel & entertainment: hotel pre-authorization, commercial card flows
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Luxury: dynamic currency conversion (DCC)
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SMEs: QR codes, instant settlement
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Government & events: social cards, event-specific acceptance setups
No vendor lock-in. Faster go-to-market. One platform, infinite verticals.
With Way4, omnichannel isn’t a workaround. It’s the standard.
