Although Tanzania remains a largely cash-driven society, digital payments are gaining traction as card acceptance expands in key hubs such as Dar es Salaam and Arusha. With this launch, I&M Bank aims to accelerate the shift from cash to digital payments by giving customers compelling reasons to adopt cards – from travel insurance and global hotel discounts to multi-currency convenience for international business and leisure.
“Customers increasingly want more than just a card – they want value, reliability, and access to global privileges. With these Mastercard World Elite debit, Gold Debit and multi-currency Platinum prepaid cards, we are offering lifestyle benefits, peace of mind, and a strong digital platform that makes transactions seamless anywhere in the world.”
The new Mastercard multi-currency prepaid card is the first of its kind in Tanzania and supports 10 currencies, enabling customers to travel, shop, and transact globally with ease.
The Mastercard World Elite debit card provides cardholders with enhanced value and access to exclusive Mastercard lifestyle benefits such as concierge and airport Fast Track services, premium travel insurance, global hotel privileges, travel packages, and access to a suite of airport lounges worldwide.
“This launch demonstrates the tangible benefits of our migration to Way4, a proven digital payments platform now at the core of our operations. Way4’s flexibility and rich functionality across all payment domains enable us to serve diverse countries, business models, and customer segments seamlessly on a single platform. Its cross-border capabilities, stability, and scalability – combined with modern APIs and AI-readiness – equip us to innovate continuously and respond quickly to the evolving needs of our customers.”
“OpenWay is proud to partner with I&M Bank to deliver secure, reliable, and innovative payment solutions that meet the evolving needs of today’s customers. This collaboration underscores our shared commitment to driving financial inclusion and advancing the digital payments landscape in East Africa.”
OpenWay is the only best-in-class provider of digital payment software solutions for card issuing, digital wallets, merchant acquiring, BNPL, transaction switching, tokenization, and fleet payments, and the best cloud payment systems provider as rated by Gartner, Aite (Datos Insights), Ovum (Omdia), Juniper Research, and PayTech. Top-tier banks and processors, as well as ambitious fintech startups, have chosen OpenWay as their strategic partner. With its unique capabilities in card issuing, BNPL, merchant acquiring, transaction switching, digital wallets, and fleet payments, the Way4 software platform guarantees an unparalleled customer payment experience.
