Complex passwords and repeated multi-factor authentication requests often lead to lower conversion rates during online payments. Mastercard has developed the Biometric Authentication Service to address these challenges. It provides secure, password-free authentication, enabling users to verify their identity with biometric data such as fingerprints or facial recognition.
Certified by Fast Identity Online (FIDO) standards, this method ensures that all sensitive data remains on the user's device, significantly reducing risks from hacking, phishing, and data theft.
Furthermore, over 90% of users consider biometrics more secure and convenient than traditional passwords, which increases customer satisfaction and encourages successful checkouts.
Integrating Mastercard Biometric Authentication Service into the Way4 Issuing module for e-commerce enables issuers, processors, and fintech companies to offer advanced security features and ensure a seamless customer experience.
Explore the advanced capabilities of the Way4 digital software platform for issuing and acquiring. Visit our blog to see how it can transform your payment solutions!
