A practical guide for banks, processors and fintechs
With 50 million+ customers globally and $4 billion revenue, Revolut isn’t just a competitor - it’s a new model. Customers are gravitating towards digital-first challengers offering superior UX, instant onboarding, and personalized services.
But you don’t need magic to create a winning digital payment service—it’s all about the right strategy and next-gen technology.
So what does a truly modern card and wallet service look like?
1. Product Experience: +30% customer growth
Traditional:
Basic card issuance, tokenized into Apple/Google Pay.
Modern:
Combo of digital cards + wallets, issued instantly and tailored to customers:
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Multicurrency with favorable exchange rates online
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Combo-products: debit, credit, prepaid
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Built-in extras: BNPL, insurance, micro-investments
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Omnichannel usability: the best of digital and physical purchasing experience
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Real-time cross-border payments


2. Pricing & Payment Flexibility: +25% Net Interest Margins
Traditional:
Fixed pricing tiers, slow to adapt.
Modern:
Behavior-based pricing + flexible payment plans via smart APIs:
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Save more → get interest or waived fees
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Spend more → unlock cashback
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Use BNPL → split payments post-purchase in-app
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Celebrate milestones → receive personalized offers

3. Loyalty & Lifestyle: 10x greater spend
Traditional:
Static tiered programs.
Modern:
Personalized rewards based on lifestyle and values:
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Eco-focused? → Plant trees instead of points
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Travel lover? → Lounge access & travel protection
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Experience seeker? → VIP events & curated perks

4. Smart Partnerships: 10M clients per year
Traditional:
Limited integrations with general-purpose partners.
Modern:
Open APIs for diverse, dynamic partner ecosystems—enabling AI-driven customer matching based on behavior and preferences.

5. Engagement & Lifecycle: +20% usage
Traditional:
Generic email campaigns and static user flows.
Modern:
Omnichannel, event-driven engagement that evolves with the customer:
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Contextual tier upgrades
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Life-event-triggered offers
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Real-time card & wallet notifications
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Consistent CX across app, web, and kiosks
Digital-first personalization reduces dormancy and boosts usage by 20%+.
What can power all this?
You need a digital-first issuing and processing platform that’s as flexible as your roadmap. A platform that:
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Issues cards and wallets instantly
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Supports physical, virtual, and hybrid payments
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Enables seamless omnichannel service
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Personalizes offers in real-time
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Manages the full lifecycle—from KYC to fraud disputes
✅ That’s Way4 by OpenWay.
The future is already here
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By 2029, 1,4 billion cards—35% of global issuance—will be issued via modern card platforms.
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Digital wallet adoption is expected to reach 64% of the global population by 2028.
Global innovators already rely on Way4:
Enfuce, Mastercard Processing Services, Raiffeisenbank Processing Centre, Banesco, Corpay, Lotte, Bank Rakyat Indonesia, and more.
Ready to modernize your card and wallet platform? Let’s talk.

OpenWay is the only best-in-class provider of digital payment software solutions, and the best cloud payment systems provider as rated by Aite and PayTech. OpenWay is a strategic partner of tier 1/2 banks and processors, fintech startups, and other leading payment players around the globe. Among them are Network Int. and Equity Bank Group in MENA, Lotte and JACCS in Asia, Nexi and Finaro in Europe, Comdata and Banesco in Americas, and Ampol in Australia.