Time-to-Market = Time-to-Win in modern card issuing.
Whether enabling wallet payments, launching crypto cards, or entering new markets, the first to deliver captures the most value. For banks and processors using Way4 by OpenWay, pioneering innovations isn’t a goal—it’s a pattern.
Speed in action
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Way4 enabled the first CBDC card transaction in Eurasia—and supported onboarding of three major banks to the CBDC ecosystem in only 6 weeks.
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Timo launched Vietnam’s first digital bank in just 4 months, built on Way4.
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Banesco, an innovative Way4-equipped processor in Latin America, issued 1M+ social aid cards in under a month for a government-led project.
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Equity Bank Kenya was the first to enable card-to-M-PESA interoperability and M-PESA cash withdrawals via its Way4-powered ATMs.
How?
95% of product features in Way4 are configurable via parameters—not hardcoded. Dynamic pricing, risk rules, FX, personalized credit limits and repayment plans, authentication scenarios, tokenization options—everything is toggled, tailored and launched smartly in weeks, not months.
Just as critical is the non-stop innovation velocity of the entire Way4 ecosystem. Our OpenWay team works globally, alongside some of the world’s most forward-thinking banks, fintechs, and processors. We continuously co-develop features, respond to emerging use cases, and share our multi-dimensional expertise with all clients across regions.
Why exactly speed matters – consider this
According to BCG, fast innovators are 18× more disruptive and generate 30% more revenue from new products.
Want to lead—not lag—in digital payments innovation? Explore more advantages of Way4 for card issuers.
