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Omnichannel: how top acquirers give merchants what they want

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1 minute read
What do online merchants expanding into physical stores and traditional retailers going online have in common? They have to coordinate their virtual and physical channels so customers get a unified and convenient experience however they interact with their brand.

For shoppers used to options like BNPL, contactless and mobile, the omnichannel experience is the new norm. But as merchants expand, omnichannel commerce becomes ever more complicated, with customer data coming in from different channels managed by separate teams.

We collected insights from acquirers who have successfully incorporated omnichannel into their offering, including our clients, top merchant acquiring companies Nexi and Finaro (now part of Shift4). Learn in our latest report:

  • Where omnichannel came from and how it differs from multichannel
  • What challenges are preventing companies from going truly omnichannel
  • What are the components of a successful omnichannel strategy
  • What kind of technological platform and company culture omnichannel can’t do without

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