The main conculsion is that banks and fintechs in the region are looking to improve their customer experience by focusing on mobile wallets, digitalization of back-office operations and use of cloud technologies.
The economic landscape of Latin America has always been varied. But regardless of differences in financial inclusion, use of cash, and development of digital payment infrastructure, the pandemic has strongly affected financial institutions across the region. OpenWay and Omdia joined forces to explore how companies in Argentina, Brazil, Chile, Colombia, Mexico and Peru are responding to the challenges presented by COVID-19. In response to a comprehensive survey, key retail banks, processors, fintechs and neobanks revealed their product innovation and technology investment priorities in retail payments for the next 12-24 months.
Contrary to expectations, optimism marks the attitudes of the key players in the region’s retail payments market. The resulting report entitled The Changing Face of Payments in Latin America: Mapping the Digital Revolution shows that investments in Latin America are actually expected to grow. Some highlights of the findings:
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Digital wallets and card propositions were most likely to drive investment from a product perspective. For those investing in cards, the focus is on digitalization, with 45% considering it top priority.
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Neobanks continue to include innovative products like eCommerce merchant services and digital prepaid cards in their offerings, but traditional banks are close behind with digital wallets and virtual cards gaining priority.
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23% of banks and fintechs stated that regulation and compliance was the number one driver for increased spending, while 21% stated that it was security and fraud.
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Cloud consumption is the preferred consumption method for payment applications. Currently, 39% of applications are consumed through public and private cloud, with a preference for private cloud.
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The ability to add new services quickly is the leading requirement from companies when selecting new technology providers, followed by the ability to create unique services that are different from competitors.
“The retail payments market in Latin America is unique and very diverse. There are payment services like Boleto in Brazil that exist only there in the world. But still, a big share of payments is still carried out in cash. It is heartening to observe how the regional regulators have been taking active actions to address the needs of the unbanked and underbanked, and have given greater attention to security issues. The pandemic has seen a push towards electronic payments in general, as merchants and consumers seek to handle cash less. Digital wallets are also proving to be a useful tool for governments to dispense COVID-19 welfare payments.”
“OpenWay invests in field surveys because they serve as useful indicators of where the market is going. Timely research and analysis allow us to be among the first vendors to offer needed solutions to our clients, most of whom are leaders in their markets or ambitious startups. They all want to add unique innovative wallets and card products to their customer and merchant offerings, and use the cloud to run them – quickly, before everyone else! It is important for us to get a clear picture of the market landscape our clients operate in, so we can make sure our offerings are timely and relevant to what is going on right now.”
About the report authors
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OpenWay is the only best-in-class provider of digital payment software solutions, and the best cloud payment systems provider as rated by Aite and PayTech. OpenWay is a strategic partner of tier 1/2 banks and processors, fintech startups, and other leading payment players around the globe. Among them are Network Int. and Equity Bank Group in MENA, Lotte and JACCS in Asia, Nexi and Finaro in Europe, Comdata and Banesco in Americas, and Ampol in Australia.
