“Banks, processors and telcos anticipate customer-centric payment solutions”, - comments Wim Pardon, Managing Director of OpenWay Belgium. “A good example is WAY4 Customer Profile, highlighted by Gartner. It manages ATMs, kiosks, Internet, mobile and other interactive client-oriented self-service channels. Personalised services improve customer payment experience, and empower targeted sales and marketing campaigns”.
To be included in the Gartner’s report “MarketScope for Multiregional Card Management Software”, a vendor had to have at least 30 production customers in 2 or more main world regions. The software had to support major card programs, account types, issuing and acquiring functionalities. Gartner evaluated vendors based on geographic and offering strategy, product quality, customer experience, innovation and other criteria. Customers were interviewed by Gartner as part of the Gartner research methodology.
*About the MarketScope.
The report “MarketScope for Multiregional Card Management Software” by Kristin R. Moyer, 27.05.2009, is copyrighted by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
