How did SmartPay realize a whole new digital ecosystem? How did OpenWay technology play a key role in its success?
Read the case study and learn:
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How thorough research into Vietnam's market helped SmartPay discover a new customer segment of 23 million people
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What kind of customer engagement platform can be attractive to both new users and tech-savvy clients
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What is the best way to onboard micromerchants and low-income populations
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How SmartPay was able to increase cost efficiency and scalability by keeping everything on single digital platform
Table of contents
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Why financial inclusion is such a challenge in Vietnam
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Right research leads to the right model
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A reliable platform making the most of data
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An easy and attractive solution for the unbanked
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Access to credit and savings products – overcoming the hurdle
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All needs covered on a single platform
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Success reflected in numbers
