<Product enhancement>
Way4 Datamart can now load various contract parameters when loading tables with contract, client or device attributes. Companies can build custom reports or filter data using this new entity.
Any customer criteria significant for segmentation and analysis can be set as a contract parameter. These are a few examples:
Parameters that identify VIP customers
Parameters showing if the customer has provided consent for personal data usage
Parameters used for marketing campaigns, e.g. a preferable communication channel or social status
Parameters needed to build specialized reports for third-party systems such as credit bureaus or loyalty programs.