With 50 million+ customers globally and $4 billion revenue, Revolut isn’t just a competitor - it’s a new model. Customers are gravitating towards digital-first challengers offering superior UX, instant onboarding, and personalized services.
But you don’t need magic to create a winning digital payment service—it’s all about the right strategy and next-gen technology.
So what does a truly modern card and wallet service look like?
Traditional:
Basic card issuance, tokenized into Apple/Google Pay.
Modern:
Combo of digital cards + wallets, issued instantly and tailored to customers:
Multicurrency with favorable exchange rates online
Combo-products: debit, credit, prepaid
Built-in extras: BNPL, insurance, micro-investments
Omnichannel usability: the best of digital and physical purchasing experience
Real-time cross-border payments
Traditional:
Fixed pricing tiers, slow to adapt.
Modern:
Behavior-based pricing + flexible payment plans via smart APIs:
Save more → get interest or waived fees
Spend more → unlock cashback
Use BNPL → split payments post-purchase in-app
Celebrate milestones → receive personalized offers
Traditional:
Static tiered programs.
Modern:
Personalized rewards based on lifestyle and values:
Eco-focused? → Plant trees instead of points
Travel lover? → Lounge access & travel protection
Experience seeker? → VIP events & curated perks
Traditional:
Limited integrations with general-purpose partners.
Modern:
Open APIs for diverse, dynamic partner ecosystems—enabling AI-driven customer matching based on behavior and preferences.
Traditional:
Generic email campaigns and static user flows.
Modern:
Omnichannel, event-driven engagement that evolves with the customer:
Contextual tier upgrades
Life-event-triggered offers
Real-time card & wallet notifications
Consistent CX across app, web, and kiosks
Digital-first personalization reduces dormancy and boosts usage by 20%+.
You need a digital-first issuing and processing platform that’s as flexible as your roadmap. A platform that:
Issues cards and wallets instantly
Supports physical, virtual, and hybrid payments
Enables seamless omnichannel service
Personalizes offers in real-time
Manages the full lifecycle—from KYC to fraud disputes
✅ That’s Way4 by OpenWay.
By 2029, 1,4 billion cards—35% of global issuance—will be issued via modern card platforms.
Digital wallet adoption is expected to reach 64% of the global population by 2028.
Enfuce, Mastercard Processing Services, Raiffeisenbank Processing Centre, Banesco, Corpay, Lotte, Bank Rakyat Indonesia, and more.