It’s a truly channel-agnostic platform, purpose-built to handle any transaction: across any channel, using any payment method. Whether it’s card or token, mobile or kiosk, tap or recurring—if it’s a payment, it runs seamlessly on Way4.
With Way4, all acquiring channels—physical, digital, embedded—operate on the same core logic. This includes:
Unified scenarios: one-time, recurring, tokenized, corporate, and consumer payments
Value-added services: loyalty programs, scoring, payment orchestration, promotions
Operational rules: fraud prevention, pricing and limits, reconciliation, reporting, and dashboards
A single update applies instantly across all merchant touchpoints.
No duplication. No delays.
Way4 already powers omnichannel business models across diverse industries and merchant segments—not just in theory, but in production.
Tier-1 retailers & marketplaces: tokenization, loyalty wallets, split shipment
E-commerce: payment facilitators, checkout flows, currency pricing
Mobility: invisible payments, account updater
Transit & fleet: NFC, transaction aggregation, behavior analysis
Travel & entertainment: hotel pre-authorization, commercial card flows
Luxury: dynamic currency conversion (DCC)
SMEs: QR codes, instant settlement
Government & events: social cards, event-specific acceptance setups
No vendor lock-in. Faster go-to-market. One platform, infinite verticals.
With Way4, omnichannel isn’t a workaround. It’s the standard.