Read the case study and learn:
How thorough research into Vietnam's market helped SmartPay discover a new customer segment of 23 million people
What kind of customer engagement platform can be attractive to both new users and tech-savvy clients
What is the best way to onboard micromerchants and low-income populations
How SmartPay was able to increase cost efficiency and scalability by keeping everything on single digital platform
Table of contents
Why financial inclusion is such a challenge in Vietnam
Right research leads to the right model
A reliable platform making the most of data
An easy and attractive solution for the unbanked
Access to credit and savings products – overcoming the hurdle
All needs covered on a single platform
Success reflected in numbers