Complex passwords and repeated multi-factor authentication requests often lead to lower conversion rates during online payments. To address these issues, Mastercard developed the Biometric Authentication Service (formerly known as Mastercard Identity Check, or IDCM), which enables users to verify their identity with biometric data, such as fingerprints or facial recognition. This solution provides secure, password-free authentication. The method, certified by Fast Identity Online (FIDO) standards, ensures that all sensitive data remains on the user's device, significantly reducing risks of hacking, phishing, and data theft. Furthermore, over 90% of users consider biometrics more secure and convenient than traditional passwords, which increases customer satisfaction and encourages successful checkouts.
The integration of Mastercard Biometric Authentication Service into the Way4 Issuing module for e-commerce enables issuers, processors, and fintech companies to offer advanced security features and ensure a seamless customer experience.