From what we’ve seen supporting issuers across 100+ markets, it takes more than just a great card design or rewards program. It takes the right processing technology behind the scenes. Here’s what we’ve learned from our clients’ success stories:
Instant issuance for instant use
Let customers start using their card immediately—issued digitally to their smartphone, ready for mobile wallets, with the plastic arriving later. It’s fast, convenient, and expected.
Stability that performs under pressure
When your card works flawlessly every time, in-store or online, your customers keep coming back. High availability and low-latency systems aren’t a luxury—they’re a necessity.
Security with zero friction
Convenient yet secure risk-based authentication—including mobile authentication, 3D Secure, and AI-driven fraud prevention—keeps customers safe without disrupting the purchase. Add tokenization for all major wallets, and your card becomes secure, invisible, and effortless.
Smart incentives that drive behavior
From dynamic pricing to real-time loyalty rewards, modern platforms enable you to tailor offers and win the top-of-wallet position—even in a crowded digital wallet.
Monetize beyond transactions
Offer value-added services like micro-investing, BNPL, personalized lending, or budgeting tools through OpenWay’s rich APIs—boosting revenue from every interaction.
Think global, serve locally
Multi-currency cards with real-time FX conversion attract global travelers and digital-savvy customers alike. Add lifestyle-friendly services, and your card becomes a daily companion.
Banks and fintechs across the globe—from tier-1s to ambitious challengers—choose OpenWay’s Way4 platform to issue smart, scalable, and sticky card propositions.
Want to make your card the first one they reach for? Let’s talk.