Ho Chi Minh City / Brussels, June 26 – OpenWay, a global leader in digital payment software, announces its role in enabling the successful launch of Visa Flex Credential at Vietnam’s Asia Commercial Bank (ACB) — a regional first in Southeast Asia. This innovation allows ACB cardholders to dynamically switch between debit and credit options using a single card, giving them greater control over spending and a more customer-centric payment experience. For ACB, Visa Flex Credential helps accelerate card activation and usage, unlock richer customer data for personalized offers, and reduce account dormancy — all while enhancing portfolio performance. OpenWay’s Way4 issuing and acquiring platform served as the technological foundation for this next-generation capability.
“Here in Vietnam, debit remains the dominant form of card payment, and we see significant potential and room for growth in credit and flexible payment products like Visa Flex Credential,” says Mr. Nguyen Tam Khoa, Deputy Head of Consumer Division at ACB. “Thanks to our 10-year collaboration with OpenWay and their Way4 platform, ACB has pioneered multiple market-firsts, including Visa Flex Credential, Apple Pay tokenization, QR-code ATM deposits via mobile, and more. We’re proud that our customers are the first in the region to enjoy innovative, convenient, real-time, personalized payments.”
“Today ACB is one of the first banks globally to support Visa Flex Credential. With our Way4 platform as their foundation, they are well-positioned to expand this offering further—for example, by adding installment or loyalty accounts to the selection—in line with the bank’s insights into evolving customer expectations,” says Mr. Ha Nguyen Manh, General Director of OpenWay Vietnam.
Way4’s flexible architecture and real-time configuration capabilities enable OpenWay’s and ACB’s joint team to move quickly from concept to market. The scope of work behind the Visa Flex Credential launch included:
Enhancing existing Way4 interfaces to Visa and to the ACB One mobile app to support the new transaction logic
Updating the card system database and multiple workflows, including tokenization, for secure credential management
Implementing smart routing to integrate with Visa’s Flex Credential portal
Achieving certification by Visa and production launch in a matter of months
The ACB case reflects the strategic value of the Way4 platform — trusted by global banks and fintechs for its ability to support complex projects, accelerate innovation, and scale with business growth. OpenWay’s track record also includes supporting the world’s first mobile Visa P2P transfers and the first CBDC cards in Eurasia. The next Way4-powered Visa Flex Credential launch is already underway in another region, with more to follow.
ACB is one of the leading commercial joint stock banks in Vietnam, with more than 13,000 employees, operates in 49 out of 63 provinces and cities, and offers a wide variety of products and services.