Actionable strategies from OpenWay and Datos Insights to fine-tune your acquiring business

Acquiring is more than payments—it’s a business built on value-added services. Merchants expect more than just payment acceptance. They need acquirers to help them boost sales, control costs, and deploy top-tier solutions for fraud prevention and data analytics.

We know firsthand how dynamic and complex the merchant acquiring landscape has become. Every day, we engage with clients—top banks, acquirers, PSPs, processors, and ambitious fintechs—who face increasing pressure to do more and deliver better outcomes.

The challenges they face include optimizing authorization rates to reduce false declines, enhancing fraud prevention without compromising user experience, and navigating the complexity of multi-channel payments. Additionally, acquirers are striving to improve merchant retention by offering personalized services, adapting to evolving regulatory requirements, and integrating new payment methods like digital wallets and account-to-account payments.

This is why our clients choose Way4—a scalable, future-proof platform that supports their business expansion and optimizes operational efficiency.

Here are some examples of how Way4 empowers leading companies:

• Nexi, a leading European digital payments group now present in more than 25 countries, has centralized its cross-border acquiring business using Way4, leveraging dynamic pricing models and ensuring 100% high availability.
• Finaro (now part of Shift4), a rapidly growing global acquirer, adopted the Way4 platform for fast merchant onboarding, flexible pricing strategies, and best-in-class conversion rates—factors that played a key role in its acquisition by a major international payment provider.
• Network International, a top-tier payment processor in the Middle East and Africa, successfully manages both acquiring and issuing businesses on Way4, enabling over 130,000 merchants to process digital payments efficiently on a single platform.
• Equity Bank, a leading financial institution in Africa, integrated mobile money into its acquiring operations using Way4, significantly accelerating digital payments adoption across the region.
• SmartPay, a rapidly expanding fintech in Vietnam, built a full-scale wallet ecosystem on Way4 to drive financial inclusion and digital commerce. In just three years, it connected a network of 700,000 merchants with 40 million customers.
• Banesco Panama, a leading LATAM bank, delivers a fully online experience, supporting secure, frictionless e-commerce for merchants. Its multi-tenant platform powers payment processing for players across Latin America, providing each with secure, independent access to their issuing and acquiring portfolios and enabling rapid launches of innovative payment products.

At OpenWay, we believe that staying competitive requires not just innovative technology, but also access to the right insights. That's why we've partnered with Datos Insights to bring you the Merchant Payment Optimization Strategies report. Our clients have demonstrated a strong need for data-backed strategies, so we’re excited to share actionable recommendations that can help transform your acquiring business.

Whether you're aiming to enhance fraud prevention, expand payment acceptance, or optimize fee structures, this report offers strategies that align with the challenges and opportunities in the market. Way4 Merchant Acquiring software is already empowering leading acquirers to achieve these goals with:

• Omnichannel acquiring, enabling seamless expansion across e-commerce, POS, and mobile channels.
• Real-time payments for cards, wallets, and A2A transactions that generate new revenue streams and achieve faster settlements.
• Support for both classic and emerging payment methods, from traditional cards to cryptocurrencies, CBDCs, and local payment options.
• Dynamic pricing and reconciliation tools that maximize profitability with precision.

We encourage you to explore this report and leverage its findings to fine-tune your acquiring strategy. At OpenWay, we're committed to supporting your success with the technology and insights you need to thrive—today and into the future!