Three top issuers of prepaid cards are taking less than 1/7 of the global market, so there is no monopoly yet. Banks can capitalize on the opportunity if they tailor their prepaid products to the needs of the most promising clients:
Governments that are using prepaid cards to disburse financial aid safely and promptly
Transport authorities who want to ensure quick access to whichever means of transport a passenger prefers
Retailers that are seeking a new source of income to sustain their revenues
Corporates who need to support their employees and have full control of their business expenses
Discover the projects that succeeded and those that failed in these segments. Get an idea of how to create a prepaid product that will let you withstand times of emergency, win against growing competition, and foster financial inclusion.
Banks, fintechs, processors, retailers and other players featured in this case study:
Barclays
Carrefour
Chase
Costa Coffee
Enfuce
Octopus
OpenWay
Pleo
Soldo
Starbucks
Uber
Whim
Xapo