WAY4 Behaviour Loyalty

WAY4 Loyalty. Color Your Services With the WAY4 solution, loyalty programmes become a combination of art, science and technology.
Gartner, the world leader in IT research and consulting, gave OpenWay the highest possible rating (‘strong positive’) in 2009.


Advantages for Banks

Run your own loyalty programmes quickly
Use comprehensive online host-based loyalty engine
Encourage both cardholder and merchant loyalty
Combine loyalty with various products and services: Prepaid, Gift, Debit, Credit, Commercial
Use magnetic or EMV cards
Keep total control over your loyalty programmes

Benefits for Merchants

Attract bank customers
Issue private label cards, or enjoy bank co-branded cards
Join club/ merchant pool programme
Collect customer behaviour data
Receive data for programme efficiency analysis
Upgrade to better terms and conditions
Cut the costs of maintaining loyalty programmes

Benefits for Cardholders

Selection of various loyalty programmes
Flexible reward and redemption schemes
Club memberships and personalised service
Choice of enrolment and information delivery channels


Related links


WAY4 Behaviour Loyalty
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