New Wave of WAY4
OpenWay workshop: Equity Bank's mobile payment strategy on WAY4
November 6, 2012 - 11:15 am, workshop room 2, Paris Nord Villepinte, Paris, France.
The payment world is undergoing a transformation. Mobile technology changes everything - from products and services to business models. New technology leads to the demand for new payment ecosystems and solutions. To survive in this world, it is not enough to just migrate processes to mobile platforms; it’s essential to understand today’s customer and implement solutions that bring your business in line with new mobile payment principles.
Equity Bank, with its experience of partnership and competition with the well-known M-PESA mobile money system, proved to be at the forefront of mobile payment revolution with its mobile payment solution based on the WAY4 platform and expected to involve more than 15,000,000 subscribers.
WAY4 is a software solution developed by OpenWay – an acknowledged vendor and strategic partner for key players enhancing the payment landscape. The new-generation software product WAY4 Wallet is the key for your door into the mobile payment space, where customers are provided with a multitude of options and impeccable service in the Internet and on mobile devices.
Find out more about the mobile payment strategy of Equity Bank and the WAY4 Wallet solution during our workshop.
John Staley, Director of the department of Mobile Banking and Payment Innovations, Equity Bank
Wim Pardon, Managing Director, OpenWay EMEA