OpenWay presented a new generation multi-channel self-service banking system at iFin-2012
Centralised management of remote banking service channels on the basis of the WAY4 platform allows banks to forget about compromises in service quality and quickly adapt channels and services to new market requirements.
February 7-8, 2012 - Moscow, Russia
OpenWay presented WAY4 Personalised Banking, a unified system for bank channel management at the iFin-2012 forum. The solution provides for managing Internet and mobile service, ATMs and payment kiosks. WAY4's single platform allows banks to avoid installing separate IT systems, different servers and databases for supporting each channel. The solution is integrated with the WAY4 processing system. Business logic and client profiles are supported on the system core level. Channels are united in one ecosystem, allowing universal branding for various target groups and channels, universal content of services and their fast connection, as well as cross-channel services.
At the forum, OpenWay specialists shared their experience with implementing multi-channel self-service projects. For example, WAY4 Cash by Code technology allows cardholders to make instant money transfers from their bankcards to any recipient without a card or bank account. This service also allows bank clients to receive cash from an ATM without using a plastic card – with a special code that the client orders and receives through a mobile or other channel. This technology was first used in the M-PESA project for withdrawing cash from mobile wallets.
OpenWay also takes an innovative approach in protecting clients against fraud. The transaction window service presented at the forum allows cardholders to use a mobile application to independently manage the state of their cards. If a client prefers the increased security mode, all transactions on the card are prohibited until the cardholder himself permits purchases to be made.
WAY4 makes it possible to ensure cross-channel security and at the same time, offer clients an attractive product – for example, issue a virtual prepaid card on the fly. According to Sergei Lebedev, OpenWay's deputy director of development, "this convenient and safe instrument for Internet purchases is becoming more and more popular with Russian users. You can issue a card online with the simultaneous transfer of funds to it and the instant opportunity to make a purchase using any bank service channel".
OpenWay Group was founded over 15 years ago. We develop WAY4, an innovative e-payment processing framework for banks, payment processors, telcos and petrol companies.
OpenWay was initially headquartered in Brussels, Belgium with one R&D team there and another in St. Petersburg, Russia. Today we are a global company with 10 offices and 130 customers around the world.
Our portfolio consists of WAY4 Card and Merchant Management, Financial Switching, Personalised Channel Banking, Prepaid Cards, E-Commerce, Mobile Payments, Digital Wallet, DCC, Fuel Cards, and other solutions.
Our customers include tier-1 giants, mid-size companies, and ambitious start-ups:
- Equens, Western Europe (SEPA-acquiring of 0.5 million merchants on WAY4)
- Savings Bank of Russia (issuing and acquiring back-office, and authorization switch for 140 million credit and debit cards on WAY4)
- SIX Group, a leading European payment company processing over 4,000,000 cards and migrated over 30 banks to WAY4 within 15 months
- Comdata, USA (commercial cards on WAY4)
- Network International, the Middle East (a processing center with approximately 60 banks on WAY4)
- Raiffeisenbank Int., Eastern Europe (a processing center for 15 banks and countries on WAY4)
- Bank Audi, MENA region (more than 40 card products on WAY4 including NFC)
- Halyk Bank of Kazakhstan (the first bank to launch Visa P2P Mobile Transfers)
- Lukoil Intercard, Eastern Europe (B2B fuel cards with comprehensive loyalty services on WAY4)
WAY4 live installations consistently demonstrate high performance; for example, 90 million cards issued and authorized on a single platform and 12 million POS/ATM clearing transactions processed daily by a single acquirer.
OpenWay, known for its commitment to long-term relationships, both serves customers locally and provides global support. Today our team unites approximately 500 payment business, digital technology, and security professionals.