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OpenWay presents the new generation WAY4 multi-channel switch solution at Cartes Asia

Managing remote banking service channels on a central WAY4 platform allows banks to adapt channels and services quickly to suit new market requirements, while still maintaining service quality

March 28-29, 2012 - the AsiaWorld-Expo, Hong Kong

OpenWay Group is pleased to invite you to our booth #3F 030 at CARTES in Asia on March 28-29 in Hong Kong where we are presenting WAY4 Switch, our new unified system that enables banks to efficiently manage their payment functions on multiple channels. We are also introducing the WAY4 personalised self-service banking solution.
WAY4 Switch accommodates payment on the full range of Internet and mobile channels, ATMs and payment kiosks. It does this without banks needing to install separate IT systems, different servers and databases for each channel. The solution is integrated with the WAY4 processing system with business logic and client profiles supported at the core level of the system. Channels are united in one ecosystem, allowing universal branding for various target groups and channels, universal content of services and their fast connection, as well as cross-channel services.
At CARTES in Asia, OpenWay specialists will also demonstrate and share their experience in implementing multi-channel self-service projects. For example, WAY4 Cash by Code technology allows cardholders to make instant money transfers from their bankcards to any recipient without a card or bank account. It also allows bank clients to receive cash from an ATM without using a plastic card – with a special code that the client orders and receives through a mobile or other channel. This technology was first used in the M-PESA project for withdrawing cash from mobile wallets.
WAY4 makes it possible to ensure cross-channel security and at the same time, offer clients attractive products – for example, issue a virtual prepaid card immediately. This convenient and secure instrument for Internet purchases is becoming more and more popular with Russian users, for example. You can issue a card online with the simultaneous transfer of funds to it and the instant opportunity to make a purchase using any bank service channel.
We look forward to seeing you in Hong Kong!

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